Great Gifts – Artist – Erte – The Father of Art Deco

The 1920s is a time often referred to as the “roaring twenties”, a time of jubilee denoted by jazz music, flapper dresses and new technology.

Romaine de Tirtoff born November 23rd, 1892- April 21st, 1990, best known as simply Ert. In the United States he worked for Flo Ziegfeld and designed costumes for the film Ben Hur (1959). The Chrysler building in New York, designed by William Van Alen and complted in 1930 is commonly given as an example of Art Deco style in architecture. Art Nouveau peaked around 1905 and the roaring twenties roared until the stock market crash in the United States in October 1929.

Ertes work is housed in the Metropolitan Museum of Art in New York as well as at the Smithsonian. It is considered by many architects to be the finest example of architecture in New York City. Interestingly, Walter Chrysler financed the building himself rather than the car manufacturer, he wanted his children to inherit that building.

Ert lived to be 97 years old and continued to work well into his final years.

Suites of Paintings – Lithographs and Affordable Fine Art

One of the many great things about this master artist is his body work includes lithographs in quantities of 300 or more. His discipline both in art and in exercise (twenty minutes a day like clockwork) combined with his passion for beauty perhaps explains his longevity. Between 1914 and the 1930s he created many magazine covers for Harper’s Bazaar. Even in exercise, Ert was an innovator – 20 minutes a day – and what a great way to break it up – 15 minutes in the morning before breakfast and 5 minutes in the evening.

Art Deco Style of Art

Art Deco was primarily a design style attributable to architecture, fashion and print.

Two artists who are best known for this era – Erte the Father of Art Deco and Rene Lalique a jeweler and glassmaker. Influenced by Indian miniatures, his designs, illustrations, and drawings are sophisticated and highly stylized.”

Some have related the Art Deco style of art as the follow-up style to the Art Nouveau movement.

Ertes Longevity and Daily Discipline for Exercise

Ert himself defined Art Deco “as a fusion of the curvilinear designs of Art Nouveau of the 19th Century with the Cubist, Constructivist, and geometrical designs of modernity.”

The Art Deco movement permeated all of the United States in everything from fashion, furniture, to jewelry, and even textiles and architecture. The automobile, the radio ushered in exuberance. Art Deco became very popular in the 1920s and 1930s in both the United States and Europe. And the favorite fashion and artwork were attributable to the Art Deco style.

Father of Art Deco – Style Echoed Roaring Twenties

“He moved to France at age nineteen and worked for a time sketching for Paul Poiret and designing opera and theater costumes. Art Deco is more streamlined. This volume allows a lower price tag and thus affords more prints and thus more owner the world over.

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