Green symbolizes spring, renewal, and fertility.
Color can have a profound impact on your prospective buyers. Blue has also been known to be an appetite suppressant, so it would not be good for cookbooks or recipes but you can consider it for diet books.
Grey – A conservative color, symbolizing security, maturity and reliability.
o Make sure that all of the colors you use work well together and do not clash. Red is cheerfulness, excitement, and warmth. A strong masculine color. Just use common sense. o Consider the mood you want to create.
o Consider your audience. Also tranquility, dependable, acceptance, patience, understanding, cooperation, comfort, loyalty and security. Bear in mind that these are guidelines, and that there are no hard and fast rules.
Colors will affect how a potential buyer reacts to your ebook. The list below will show you how colors can affect us in different ways. Pink is a soft version of red.
Color can affect how we feel and influence what we think. Use colors for your text that contrast with the background color so your text is readable. Can also mean love and romance. For example, a dark font on a light background is easy to read. Responses to colors can vary by age, gender and cultural background.
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o Use colors that match or complement the color scheme of your web site.
o Keep the number of colors down to two or three, and no more. Remember that emotions trigger sales. This does not include photographs which can have a whole range of colors.. The wrong colors can negatively impact your sales, while the right colors can trigger positive emotions motivating your visitors to buy from you.
o Choose colors that are appropriate for your book’s topic. If your target audience is women, then choose soft, pastel colors. It is one of the most calming colors and is associated with the sky and the sea, intelligence, reassurance, and trust. For example, green may work well for books about starting a home business, making money, and reducing debt.
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Take advantage of the impact color can have on your ebook sales and choose colors that will create positive responses.
Here’s how you can take advantage of the impact color can have on your ebook sales.
Green – Money, wealth, prosperity, calm, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness. If your focus is on children, choose bright, vibrant colors.
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o When using photographs on your ebook cover, use colors that complement the primary color in the picture.
Red – Action, energy, strength, passion, fire, heat, power, attention-getting. Carefully select your color scheme for your ebook cover. Here are some guidelines to help you make good color choices. For example, if your ebook primarily targets men, then you will want to use strong, bold colors. Red is a good color for a call-to-action. It is most associated with romance, calming affect; a feminine color.
o Communicate your message with easy-to-read text. People buy what they want – not what they need.
Blue – Confidence, travel, freedom, truth, professionalism, wealth and power. In general, bright bold colors tend to stir us up, while the softer pastel colors calm and relax us